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Family Dining · Practical guide

Babies "R" Us

The Inbound Traveler's Guide to Japan's One-Stop Baby, Maternity & Toy Megastores

Prices, ordering steps, payment details, and common mistakes — in one place.

Quick Facts

Last checked against official information: 2026-11-14.

Category Detail
Japanese nameベビーザらス (Babies "R" Us)
Brand NameBabies "R" Us / ベビーザらス; the Toys "R" Us / Babies "R" Us operation joined the PPIH group following the 2026-10-30 business transfer. The original operator was Toys "R" Us - Japan, Ltd. (日本トイザらス株式会社).
Store TypeLarge-scale maternity, baby care & infant toy specialty megastore (frequently co-located with Toys "R" Us)
Target AudienceInternational families traveling with infants and older siblings, expectant parents, and shoppers seeking both Japanese baby brands and popular character toys in one stop
Ordering StyleSpacious mall-based open browsing with large carts, dedicated Baby Planner consultation desks, and centralized checkout lanes
Membership Required?No membership or local residency required for general shopping (Star Card loyalty program available for local residents; original physical foreign passport required for Tax-Free registration)
Approximate Price RangeBaby food pouches, snacks, and hygiene essentials ~¥150–¥950; educational infant toys, Anpanman goods, and feeding sets ~¥1,000–¥6,500; imported strollers, car seats, and nursery furniture ~¥18,000–¥120,000 (subject to revision); Tax-Free available on eligible purchases of ¥5,000+ (excluding tax) at participating mall and tourist locations
Multilingual SupportMain product labels and in-store advice are primarily in Japanese. Some locations and official websites provide multilingual information; staff language assistance must be checked at the individual shop.
Payment MethodsCash (JPY) is the basic option; acceptance of individual card networks, foreign-issued cards, transit IC, electronic money and QR apps depends on the specific location, checkout and payment-terminal rules. Verify at the register before relying on one method.
Store NetworkThe PPIH group reported 154 Toys "R" Us and Babies "R" Us shops in Japan combined on 2026-11-02, following the 2026-10-30 business transfer. This is not the number of standalone Babies "R" Us shops; standalone and co-located formats must be identified in the store directory.

What it is

Babies "R" Us (ベビーザらス) sells baby, maternity and nursery supplies in both dedicated shops and co-located Toys "R" Us / Babies "R" Us stores. The former Japanese operator was Toys "R" Us - Japan, Ltd.; on October 30, 2026, the 154-store Toys "R" Us / Babies "R" Us network was transferred into the PPIH group. That 154 total covers both retail brands and formats and should not be read as the count of baby-only stores.

At a combined branch, families can browse feeding supplies, diapers and stroller models while also looking at Anpanman toys, Tomica cars, Plarail train sets and LEGO products for older siblings. Product ranges and the checkout arrangement differ by branch. Aqua City Odaiba and Sunshine City in Ikebukuro are examples to look up in the official directory; notably, Aqua City Odaiba currently lists tax-free processing for its Toys "R" Us / Babies "R" Us tenant as temporarily suspended.


How to order

Step 1: Visiting Mall & Inbound-Friendly Locations

Babies "R" Us stores are heavily anchored inside major Japanese shopping malls:

Step 2: Navigating Baby Care & Co-Located Toy Zones

Step 3: Family Restrooms & Nursing Facilities

Step 4: Cashier Checkout & 2026 Tax-Free Refund Procedure


What to order first

The price ranges in this Top 5 are illustrative shopping estimates, not verified November 2026 shelf prices or model-specific offers. Please confirm the actual product, size, color, applicable tax, and current price with the selling store.

1. Japanese Character Educational Toys (Anpanman & Sylvanian Families)

2. Ultra-Lightweight Japanese Travel Strollers (Aprica / Combi)

3. Richell Straw Training Cups & Silicone Meal Sets

4. Japanese Baby Skincare & UV Protection Gels

5. Takara Tomy Tomica Die-Cast Vehicles & Plarail Trains


Payment & practical info

Prices and details checked: November 2026.


Good to know / Common mistakes

Safety and product fit: For strollers, car seats and baby carriers, check the precise model's age/weight/height limits, mounting or fit instructions, recall notices and transport compatibility; buy suitable goods, not a generic guarantee of compliance.

1. Separating Immediate-Use Diapers from Tax-Free Packs

If you plan to use diapers, wipes, or baby food during your stay in Japan, check out those items in a separate standard receipt so you do not invalidate your Tax-Free export declaration for the registered goods listed on that purchase record.

2. Promotional Discount Coupons

Promotional discount coupons may be distributed during specific promotional campaigns or Star Card seasonal events. Terms, validity periods, exclusions, and minimum purchase conditions apply.

3. Checking Lithium Batteries in Electronic Toys

If purchasing battery-operated Japanese toys, note whether they use dry-cell AA/AAA batteries or rechargeable lithium batteries. Toys containing lithium batteries should follow airline battery transport rules (carry-on vs. checked baggage guidelines).


FAQ

Q1: Are Babies "R" Us and Toys "R" Us always in the same location?

Many locations are co-located "combo" stores where both brands share one huge retail floor, though standalone Babies "R" Us and standalone Toys "R" Us stores also exist. Check the store locator for the specific branch format before visiting.

Q2: Can I buy imported European or American baby formula at Babies "R" Us Japan?

Babies "R" Us Japan predominantly stocks Japanese domestic infant formulas (such as Meiji Hohoemi, Hagukumi, and Sukoyaka) and Japanese-regulated baby foods. If your infant requires a specific foreign medical or specialty formula, bring an adequate supply from home.

Q3: How do I receive my consumption tax refund under the 2026 airport customs system?

Only purchases electronically registered at a currently participating tax-free shop qualify. Pay the tax-inclusive price, meet the ¥5,000-before-tax same-store/same-day threshold, and export all registered items within 90 days. Before checking baggage containing the goods, finish export verification with your passport at departure customs; inspection is required only if customs directs it. Customs verifies the export; the retailer or authorized refund provider handles payment using its published method and schedule. The refund does not necessarily go to the original card. At Aqua City Odaiba, the mall currently lists tax-free processing for the Toys "R" Us / Babies "R" Us tenant as temporarily suspended; do not assume refunds are available there.


Sources