Kiddy Land

Quick Facts

What it is

Kiddy Land (キディランド / キデイランド), operated by Kiddy Land Co., Ltd., is Japan's classic character-goods variety store chain — a specialty shop for toys, fancy goods, and character merchandise. The company was founded in 1946, opened its Harajuku store in 1950, and has been a fixture of Omotesando ever since (the current flagship building was rebuilt and reopened in 2012). Since 2020 it has been a wholly owned TAKARATOMY subsidiary, and its official company profile lists the core character line-up filling its shelves: Disney, Dick Bruna (Miffy), Snoopy (PEANUTS), Doraemon, Hello Kitty and the Sanrio family, Rilakkuma, Sumikkogurashi, and Chiikawa.

The anchor store is Kiddy Land Harajuku (6-1-9 Jingumae, Shibuya-ku, Tokyo, on Omotesando; open 11:00–20:00 per the official store page), five floors from B1F to 4F organized by character world according to the official floor guide: B1F SNOOPY TOWN Shop, 1F CHIIKAWA LAND, 2F Disney, Studio Ghibli, Doraemon, Crayon Shin-chan, Monchhichi and mofusand, 3F Kirby's Pupupu Market, Pokémon, Super Mario, Tomica, Plarail, Tamagotchi and Sylvanian Families, and 4F Sanrio characters, the Sumikkogurashi SHOP and the Rilakkuma Store. For visitors, it is a one-stop way to buy official Japanese character goods — including Japan-only plush and store-limited items — without hunting through separate single-brand shops.

How to shop

1. Pick your store and floors:
   • Harajuku (the flagship): Start at 1F CHIIKAWA LAND, then work up — 2F for Disney/Ghibli, 3F for Pokémon/Kirby/game characters and toys, 4F for Sanrio — and finish at B1F SNOOPY TOWN Shop for PEANUTS goods.
   • Other flagships: Shinjuku (Okadaya Building, floors 1F–4F) and Osaka Umeda (Hankyu Sanbangai) are the other large tourist-friendly stores; most other locations are single-floor shops inside malls.
2. Browse and collect your goods: Everything is self-service. Limited and newly released items may be limited to one per customer and can sell out early in the day — check the store's official news posts before a special trip.
3. Ask staff which register to use: Registers are located on multiple floors. Before paying, ask whether goods from different floors can be checked out together for tax-free processing; do not infer a separate ¥5,000 minimum for each floor.
4. Checkout (Standard or Tax-Free):
   • At participating stores, if your same-day purchases at that store total ¥5,000 or more (before tax), present your original physical passport at the register (or the tax-free counter where one is provided, as at Osaka Umeda): you pay the tax-included price and the purchase is registered for tax-free; the consumption tax is refunded after customs confirmation when you leave Japan — see "Tax-free — refund method" under Payment & practical info.
   • Ask the Harajuku register about its current transaction-combination and return rules before paying; these terms were not confirmed from the current floor guide.

Services & options

1. Chiikawa Plush & Goods at CHIIKAWA LAND (Harajuku 1F): Mascot plush, pouches, and stationery of Chiikawa, Hachiware, and Usagi — the flagship's ground floor is a dedicated Chiikawa shop and carries items that sell out fast.
2. Snoopy & PEANUTS Goods at SNOOPY TOWN Shop (Harajuku B1F): Japan-designed Snoopy plush, tote bags, and tableware; Snoopy Town is Kiddy Land's own PEANUTS specialty shop, and many designs are Japan-only.
3. Sanrio Character Goods (Harajuku 4F): Hello Kitty, My Melody, Kuromi, Pompompurin, and Cinnamoroll plush and accessories, alongside the Sumikkogurashi SHOP and Rilakkuma Store corners on the same floor.
4. Pokémon, Kirby & Super Mario Goods (Harajuku 3F): Plush, figures, and Kirby's Pupupu Market items, plus Tomica die-cast cars and Plarail trains for toy collectors.
5. Studio Ghibli & Disney Goods (Harajuku 2F): Totoro and other Ghibli favourites, Disney character goods, plus Monchhichi and mofusand plush — classic souvenir territory.

Payment & practical info

Prices and details checked: November 2026.

• Payment Accepted: Cash is accepted everywhere. Credit card and e-money acceptance varies by store — Kiddy Land publishes no chain-wide list — so check at the register, especially at smaller mall locations.
• Hours: Vary by store. Harajuku flagship: 11:00–20:00 (as currently posted on the official store page). Osaka Umeda: 10:00–21:00. Shinjuku: 10:30–20:30. Mall stores follow their mall's hours.
• Tax-free — refund method (checked 2026-11-11): Since 1 November 2026, tax-free shopping in Japan follows the refund system: you pay the tax-included price and register your purchase with your physical passport on the day of purchase. At Kiddy Land, tax-free is offered at select stores, not automatically chain-wide — the Harajuku flagship is a registered Japan Tax-free Shop (the mark appears on its official floor guide), and the Osaka Umeda store published its own tax-free counter guidance on November 4, 2026: same-day purchases at the participating stores totalling ¥5,000 or more before tax qualify, and you apply at the tax-free counter on the day of purchase during counter hours. At departure, complete customs export confirmation at a tax-free procedure terminal within 90 days of purchase and before checking in your baggage (you show the goods only if the terminal flags your record); the store or its designated refund operator then refunds the consumption tax by the method registered at purchase — customs never pays refunds. For eligible purchases from participating stores, cash collection at a designated airport refund terminal may be available, but it is not offered for every purchase, so confirm your refund method when you buy. Confirmation is per tax-free purchase record: consumables (such as character sweets and cosmetics) must not be consumed in Japan or that record loses its refund, while non-consumables such as plush and toys may be used during your trip as long as they leave Japan with you and are confirmed. There is no sealed-packaging rule and no ¥500,000 cap. Kiddy Land has not published a refund operator or fee, so confirm the refund method at the register. Sources: Kiddy Land Official Website and the Osaka Umeda tax-free counter guidance.
• Tax-Free Status: Available at select stores (Harajuku and Osaka Umeda confirmed from official pages) on purchases of ¥5,000 or more before tax (same store, same day), under the refund system (see the note above). Ask at your store — Kiddy Land publishes no chain-wide list of tax-free stores.

Good to know / Common mistakes

• Check Before Paying at Harajuku: Ask staff about floor-to-floor checkout and tax-free registration before paying; the current floor guide does not establish a per-floor tax-free minimum.
• Reaching the ¥5,000 Tax-Free Threshold: The legal minimum is per participating store per day, subject to its registration procedure. Ask before paying whether purchases can be combined and whether later additions are accepted; do not assume a separate minimum per floor.
• Limited items sell out: New releases and fair-limited goods can sell out on release morning, and per-customer limits are common. For a specific launch, check the store's official event posts and go early.
• Separate brands, separate shops: Snoopy Town Shop, Rilakkuma Store, and miffy style are Kiddy Land-operated but distinct shop brands — their standalone locations are not Kiddy Land stores, and their stock differs.

Sources

• Kiddy Land Official Website (Verified: 2026-11-11)
• Kiddy Land Official Shop List (Verified: 2026-11-11)
• Kiddy Land Harajuku Store Page & Official Floor Guide (Verified: 2026-11-11)
• Kiddy Land Company Profile (Verified: 2026-11-11)
• Kiddy Land Osaka Umeda Tax-Free Counter Guidance (Published: 2026-11-04; Verified: 2026-11-11)