Cafe & Sweets · Practical guide
ZETTERIA
Next-Gen Zeppin Burgers, Fair-Trade Cafe & Touchscreen Kiosks
Prices, ordering steps, payment details, and common mistakes — in one place.
Quick Facts
| Feature | Details |
|---|---|
| Japanese name | ゼッテリア (Zetteria) |
| Category | Dining / Fast-Casual Hamburger Cafeteria, Gourmet Cheeseburgers & Fair-Trade Coffee (ZETTERIA Official Website) |
| Store Count | Approximately 280 stores across 42 prefectures nationwide, situated across major railway stations, bustling shopping malls, and central business districts in Tokyo, Osaka, Saitama, Aichi, Kanagawa, Chiba, Hyogo, and Hokkaido, operated by Burger One Co., Ltd. (Zensho Group) (Store Locator) |
| Ordering Style | Modern self-service cafeteria format: automated multi-language touchscreen self-order kiosks, mobile app ordering, or staffed counter registers; digital order number tracking on overhead displays; self-serve beverage and condiment pickup; clear tray to return stations |
| Membership Required? | No membership or ID required; walk-ins welcome, subject to seating availability. (free ZETTERIA mobile app provides digital discount coupons and advance mobile ordering) |
| Approximate Price Range | Single burgers ~¥290–¥890; value combo sets (burger + fries/side + drink) ~¥690–¥1,200 tax-included (subject to revision); Tax-Free not applicable (dining service / domestic consumption) |
| Payment Methods | Cash, major credit cards (Visa, Mastercard, JCB, American Express, Diners Club, UnionPay with contactless NFC tap), Japanese transit IC cards (Suica, PASMO, ICOCA), electronic money (iD, Rakuten Edy, QUICPay, WAON, nanaco), and smartphone QR code payments (PayPay, Rakuten Pay, d-Barai, au PAY) |
| Multilingual Support | Self-order touchscreen kiosks feature comprehensive multilingual switching (English, Simplified Chinese, Traditional Chinese, Japanese); photographic menu interface makes visual ordering completely intuitive |

What it is
ZETTERIA (ゼッテリア), operated by Burger One Co., Ltd. under Japan's largest foodservice conglomerate Zensho Holdings, represents the dynamic modern evolution of Japanese fast-food culture. Born as the official successor brand to historic Lotteria (founded in 1972, which completed its full domestic transition and brand retirement in early 2026), ZETTERIA combines the name of its iconic flagship burger—"Zeppin" (絶品 - Exquisite)—with the welcoming social comfort of a modern "Cafeteria". Retaining the revered culinary heritage of its predecessor—such as the world's original 1977 crispy panko Ebi (Shrimp) Burger and the signature coarse-ground Zeppin Cheeseburger draped in molten natural Gouda and Red Cheddar cheeses—ZETTERIA upgrades the experience with sleek Scandinavian-style cafe interiors, fully automated multilingual self-ordering kiosks, Fair-Trade certified brewed coffee, and artisanal brioche-style steamed buns.
How to order
- Step into a Modern Burger Cafeteria: Look for ZETTERIA's stylish monochrome and warm orange logo prominently displayed in major station plazas and shopping complexes. The interior features bright wooden decor, comfortable booth seating, and clean modern lighting.
- Choose Your Ordering Method:
- Touchscreen Self-Order Kiosk (Recommended for Tourists):
- Walk up to an available freestanding touchscreen kiosk near the entrance.
- Tap the language toggle at the top of the screen to switch to English, Chinese, or Japanese.
- Browse high-resolution photographic menus categorized into: Zeppin Burgers, Classic Burgers, Sides & Furu-Pote, Cafeteria Drinks, and Breakfast Sets.
- Front Counter / Cashier: If you prefer ordering in person, step up to the staffed register where full-color photographic counter mats allow simple point-and-choose ordering.
- Mobile Ordering: Available via the official ZETTERIA smartphone app for advance seat ordering.
- Touchscreen Self-Order Kiosk (Recommended for Tourists):
- Select Your Burger & Meal Set:
- Choose an individual burger (Tanpin) or upgrade to a Value Set (セット) by adding your choice of sides and a drink.
- Customization Options: Add extra natural cheese slices, double beef patties, crispy bacon, or swap standard French fries for famous shake-in-the-bag Furu-Pote (ふるポテ) with custom savory seasoning packets (Butter Soy Sauce, Consommé, or Cheese).
- Checkout:
- Follow the screen prompts to settle payment.
- Tap your contactless credit card (Visa, Mastercard, JCB), scan your Suica or PASMO transit IC card, scan your QR code payment app, or insert Japanese yen bills and coins.
- Take your printed receipt displaying your large order call number (e.g., #218).
- Collect Your Meal:
- Watch the overhead digital status display above the kitchen counter.
- When your number illuminates under "Ready for Pickup" (O-watashi Kanou), approach the pickup counter and present your ticket to receive your freshly prepared tray.
- Clean Up: When finished dining, carry your tray to the self-service waste station: empty leftover liquids and ice into the sink basin, dispose of paper liners and wrappers in the burnable chute, and place your tray neatly on the return counter.
What to order first
- Zeppin Cheeseburger (絶品チーズバーガー): ZETTERIA's undisputed signature masterpiece. A juicy, coarse-ground 100% beef patty seasoned with aromatic cracked black pepper, smothered in a luxurious blanket of molten natural Gouda and sharp Red Cheddar cheeses, encased in an ultra-soft, fragrant steamed bun (~¥440 single, ~¥850 set).
- Original Ebi Burger (元祖 エビバーガー): The revered culinary invention tracing back to 1977. Plump, sweet whole peeled shrimp coated in an airy, crispy golden panko crust, layered with fresh crunchy shredded cabbage and zesty house-made tartar sauce (~¥440 single, ~¥850 set).
- Furu-Pote Shaker Fries (ふるポテ - Butter Soy Sauce Flavor): Hot, golden crinkle-cut French fries served in a paper shaker bag with a separate seasoning packet. Pour the savory sweet-butter soy powder into the bag, pinch the top shut, shake vigorously for ten seconds, and enjoy hot! (~¥360).
- Fair-Trade Organic Coffee & Soft-Serve Milkshakes: Ethically sourced, sustainably farmed drip coffee and rich vanilla/chocolate soft-serve ice cream shakes that rival boutique specialty cafes.
- Breakfast Morning Sets (朝ゼッテリア - Served until 10:30 AM): Warm toasted brioche egg sandwiches, crispy hash browns, and freshly brewed morning coffee starting under ¥500.
Payment & practical info
Prices and details checked: November 2026.
- Accepted Payment Methods: Visa, Mastercard, JCB, American Express, Diners Club, UnionPay (all with contactless tap), Suica, PASMO, ICOCA, iD, Rakuten Edy, QUICPay, WAON, nanaco, PayPay, Rakuten Pay, d-Barai, au PAY, and cash.
- Tax-Free Status: Not eligible for tax-free shopping (免税対象外). Restaurant dining and fast-food meals are legally classified as domestic service consumption under Japanese tax law; tax-free export exemption does not apply.
- Hours: Typically 7:00 AM or 8:00 AM until 10:00 PM or 11:00 PM daily (opening early for breakfast).
- Dining Amenities: Modern ZETTERIA stores feature complimentary high-speed Wi-Fi and single-counter seats equipped with Japanese 100V AC outlets and USB ports. Allergen information is not shown on in-store screens: ZETTERIA publishes an allergen chart covering 28 items on its official website, and warns that shared cooking equipment means cross-contact cannot be completely prevented.
Good to know / Common mistakes
- The Lotteria Transition: If you were searching for "Lotteria" in Japan, you will find ZETTERIA standing in its place! The entire nationwide store network was systematically renovated and modernized into ZETTERIA by parent company Zensho Holdings in 2026. The beloved recipes for the Zeppin Cheeseburger and Ebi burger remain fully intact and improved!
- Tax Rate Selection (Eat-In vs. Takeout): Japanese tax law mandates 10% consumption tax for dining in the cafeteria (Ten-nai de) and a reduced 8% tax for takeout (O-mochikaeri). The self-order kiosk prompts you to select your dining mode at the very start of your order.
- Tipping is Not Practiced: There is strictly zero tipping and zero table cover charge (¥0 Otoshi). Simply pay the exact amount shown on your kiosk screen.
FAQ
- Q: Can I order in English at ZETTERIA?
- A: Yes! The touchscreen self-order kiosks have an English toggle button, displaying full-color pictures of every burger, side, and beverage with complete price transparency.
- Q: Are there low-allergen or pork-free options?
- A: ZETTERIA does not publish a low-allergen menu. It publishes an allergen chart covering 28 items on its official website; use it as a guide, and note the chain's own warning that shared cooking equipment means cross-contact cannot be completely prevented — travelers with serious allergies should take special care and ask staff.
- Q: Can I customize toppings on the burgers?
- A: Yes, on the kiosk interface you can easily select options such as extra cheese slices, double patties, or omitting pickles and mayonnaise.
Sources
- ZETTERIA Official Website (Verified: 2026-11-08)
- ZETTERIA Nationwide Store Locator (Verified: 2026-11-08)
- ZETTERIA Menu & Zeppin Cheeseburger Specifications (Verified: 2026-11-08)