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Retail & Shopping · Practical guide

ISHIYA Shiroi Koibito

Hokkaido's Iconic White Chocolate Cookie & Sapporo Sweets Park

What to expect, how it works, payment details, and common mistakes — in one place.

Quick Facts

Feature Details
Japanese nameイシヤ (ISHIYA)
CategorySweets / Chocolate souvenir retail, cafés & sweets theme park (Shiroi Koibito Park / ISHIYA)
Store CountDirect shops concentrated in Hokkaido — ISHIYA's April 2026 release calls Aeon Mall Sapporo Naebo its 11th direct shop inside Hokkaido — anchored by the Sapporo Odori flagship and Shop Piccadilly in Shiroi Koibito Park; outside Hokkaido: ISHIYA NIHONBASHI café in Tokyo (its only direct café outside Hokkaido) and ISHIYA G gift shops, begun in Ginza in 2017, Daimaru Kyoto added October 2026 (official releases/shop list, checked 2026-11-11)
Ordering StylePark split into a free area (gardens, shops, cafés — no ticket needed) and a paid area (ticket at the Ticket Center or online in advance); cafés order at the counter and pay first; workshops booked online as set tickets or at the Ticket Center on the day
Membership Required?No membership needed for the park, cafés or shops; online workshop reservations ask for the booker's contact details
Approximate Price RangeShiroi Koibito (White) 12 pieces ¥1,144; Park Cookies Box ¥972 (park exclusive); soft serve ¥500 regular / ¥700 jumbo; parfait ¥1,800; paid-area admission ¥1,200 adults / ¥600 children (subject to revision)
Payment MethodsCash, major credit cards (Visa, Mastercard, JCB, American Express, Diners, Discover, UnionPay), e-money and transit IC (iD, QUICPay, Edy, WAON, Suica, Kitaca and others), QR payments (PayPay, Alipay, WeChat Pay and others) — methods vary slightly by counter inside the park
Multilingual SupportOfficial website, on-site signage and menus in Japanese, English, Simplified and Traditional Chinese, and Korean; multilingual floor maps available
The Ishiya chocolate factory at Shiroi Koibito Park in Sapporo, Japan
Photo: LIONEL-ARTS · CC BY-SA 2.0 · via Wikimedia Commons

What it is

Shiroi Koibito (白い恋人, "white lover") is Hokkaido's signature souvenir: two crisp, buttery langue de chat cookies sandwiching a slab of white chocolate, made by Sapporo confectioner ISHIYA (石屋製菓) since 1976 and sold in the famous powder-blue box decorated with snowy Mt. Rishiri. For most Japanese travellers a Hokkaido trip is not complete without a box, and it has become one of Japan's most recognised regional gifts.

The fullest way to experience it is Shiroi Koibito Park in Sapporo's Nishi Ward, a sweets theme park built around ISHIYA's working factory, renewed and reopened on 30 July 2026. A free courtyard and rose garden with a karakuri clock tower front a Tudor-style building housing the souvenir shop, cafés and bakery; behind a ticket gate, the paid area lets you watch the production line, explore chocolate exhibits and Gulliver Town, and join hands-on workshops. Beyond the park, ISHIYA runs direct shops across Hokkaido — the Sapporo Odori flagship is the only Hokkaido store carrying all three group brands (ISHIYA, ISHIYA G, ISHIYA CHOCOLATE) — plus a small Tokyo presence led by ISHIYA NIHONBASHI.

How to shop

  1. Start in the free area — no ticket needed:
    • The Rose Garden, courtyard and all shopping are free area: park guidance is explicit that garden time and free-area shopping need no reservation and no ticket.
    • Shop Piccadilly (inside Tudor House, 10:00–18:00) stocks the full Shiroi Koibito range, park-exclusive items and gifts, and offers domestic delivery shipping.
    • The karakuri clock tower's "Chocolate Carnival" runs on the hour, 10:00 to 17:00 (weather/maintenance permitting) — time your garden stroll to catch it.
  2. Enter the paid area with an admission ticket:
    • Buy at the Ticket Center (10:00–17:30) or online in advance: ¥1,200 for high-school age and above, ¥600 for ages 4 to junior-high, free for 3 and under (tax included). Last admission 16:30; the paid area closes at 17:30, ahead of the park's 18:00 close.
    • Inside: watch the Shiroi Koibito production line, see the giant "Big Box" display and the diorama of the little kobito bakers, and wander Gulliver Town (elementary-age children and under must be with an adult there).
    • Budget roughly 1.5 hours for the paid area plus shopping, about 2 hours with a workshop (park estimates).
  3. Add a hands-on workshop (book ahead on busy days):
    • Set tickets bundle admission with an experience on the official booking page: a chocolate tasting course with projection mapping, the "My Shiroi Koibito" drawing course (decorate a big heart-shaped cookie with chocolate pens), and a cookie decoration course. Same-day sign-up at the Ticket Center is possible when places remain.
    • At Photo Shop Memento, order the famous original tin — your own photo printed on a Shiroi Koibito can.
  4. Eat at the cafés — counter order, pay first:
    • Order verbally or by touch panel at each café counter and pay before you sit; cards, e-money and QR payments are listed per facility in the official FAQ (a few small stands are exceptions — see Payment below).

Services & options

  1. Shiroi Koibito Soft Serve (白い恋人ソフトクリーム): Soft serve blended with the same white chocolate as the cookie — regular ¥500, jumbo ¥700, in white, black or mixed swirls (tax included, official park menu). The park's most-ordered item.
  2. A box of Shiroi Koibito (White): The classic souvenir — 12 pieces ¥1,144 at ISHIYA's official price (revised April 2026); black and mixed boxes sit alongside it.
  3. Shiroi Koibito Parfait (¥1,800) & "Nomu Shiroi Koibito" drink (¥850): Park café exclusives turning the cookie into a parfait and a drinkable chocolate drink — unavailable outside ISHIYA's own cafés.
  4. "My Shiroi Koibito" drawing workshop: Decorate an oversized heart-shaped cookie with chocolate pens in the Dream Kitchen — book the set ticket online to be safe.
  5. Your-photo original tin at Photo Shop Memento: A Shiroi Koibito tin printed with your own picture; order early in your visit so it is ready before you leave.

Payment & practical info

Prices and details checked: November 2026.

Good to know / Common mistakes

FAQ

Sources